JESSICA SIMPSON Jessica Simpson poses backstage with one of her IceTeks, the Sweet Heart Deluxe.

In New York's Diva Diamonds, Jessica Simpson shows off her white IceTek Valentine.

IceTek's president Daniel Pasternak shows Jessica Simpson and her mom Tina SImpson how to change the straps on their IceTek Valentines.

Performing at her concert and sporting a IceTek Sweetheart.